RaiseMe Community

Building RaiseMe: Designing a New Logo for RaiseMe

We’re excited to launch the new Building RaiseMe series! Learn about how we build the product that serves millions of students to and through college.

In our inaugural post, we follow Rachel Schmitz, a Senior Product Designer at RaiseMe, who took on the challenge to completely redesign the RaiseMe logo less than 6 months after joining the team. She had under two months to research, ideate, and achieve consensus from senior leadership in order to launch the logo at our most important annual conference.

Senior Product Designer Rachel Schmitz leads a logo exploration exercise with the RaiseMe team.
Senior Product Designer Rachel Schmitz leads a logo exploration exercise with the RaiseMe team.

Through a series of surveys, interviews, sketches, meetings and iteration, she developed a logo that not only speaks to our company mission and personality, but one that holds true as RaiseMe evolves.

Welcome to ‘Building RaiseMe,’ the RaiseMe Design & Engineering blog! We’re starting to tell the stories behind the decisions that go into making the RaiseMe product, features, and community. Here we’ll discuss technologies we use, challenges we face, the research we’re doing and how our ideas go from sketch to implementation. 

Want to learn more about working at RaiseMe? Check out our jobs page.

Jason started his career at RaiseMe as a Senior Product Designer creating a better experience for students on all platforms. By leveraging communities and student knowledge, Jason hopes to make the college planning process easier for both parents and students

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