Marketing managers: Salary, career path, job outlook, education and more

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organizations products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she may assist in the development of that product or service and to create a marketing plan for it.

Education Required
A bachelors degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelors degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Job Outlook
The projected percent change in employment from 2016 to 2026: 9% (As fast as average)
(The average growth rate for all occupations is 7 percent.)
Median pay: How much do Advertising, Promotions, and Marketing Managers make?
$127,560 Annual Salary
$61.33 per hour

Careers for Advertising, Promotions, and Marketing Managers

  • Advertising directors
  • Advertising executives
  • Advertising managers
  • Classified advertising managers
  • Internet marketing managers
  • Marketing administrators
  • Marketing directors
  • Promotions directors
  • Promotions managers
  • VPs of advertising
  • VPs of marketing
  • VPs of promotions

Similar Careers