Advertising, Promotions, and Marketing Managers: Salary, career path, job outlook, education and more
- Education Required
- A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
- Job Outlook
The projected percent change in employment from 2016 to 2026: 9% (As fast as average)
(The average growth rate for all occupations is 7 percent.)
- Median pay: How much do Advertising, Promotions, and Marketing Managers make?
- $127,560 Annual Salary
- $61.33 per hour
What do Advertising, Promotions, and Marketing Managers do?
Advertising, promotions, and marketing managers typically do the following:
- Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
- Plan promotional campaigns such as contests, coupons, or giveaways
- Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
- Negotiate advertising contracts
- Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
- Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
- Develop pricing strategies for products or services marketed to the target customers
- Meet with clients to provide marketing or related advice
- Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities