Advertising, Promotions, and Marketing Managers: Salary, career path, job outlook, education and more

Education Required
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Job Outlook
The projected percent change in employment from 2016 to 2026: 9% (As fast as average)
(The average growth rate for all occupations is 7 percent.)
Median pay: How much do Advertising, Promotions, and Marketing Managers make?
$127,560 Annual Salary
$61.33 per hour

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members.

What do Advertising, Promotions, and Marketing Managers do?

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers
  • Meet with clients to provide marketing or related advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Careers for Advertising, Promotions, and Marketing Managers

  • Advertising directors
  • Advertising executives
  • Advertising managers
  • Classified advertising managers
  • Internet marketing managers
  • Marketing administrators
  • Marketing directors
  • Marketing managers
  • Promotions directors
  • Promotions managers
  • VPs of advertising
  • VPs of marketing
  • VPs of promotions

Similar Careers