Advertising managers: Salary, career path, job outlook, education and more

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs.

Advertising managers known as account executives manage clients accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Education Required
A bachelors degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelors degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Job Outlook
The projected percent change in employment from 2016 to 2026: 9% (As fast as average)
(The average growth rate for all occupations is 7 percent.)
Median pay: How much do Advertising, Promotions, and Marketing Managers make?
$127,560 Annual Salary
$61.33 per hour

Careers for Advertising, Promotions, and Marketing Managers

  • Advertising directors
  • Advertising executives
  • Classified advertising managers
  • Internet marketing managers
  • Marketing administrators
  • Marketing directors
  • Marketing managers
  • Promotions directors
  • Promotions managers
  • VPs of advertising
  • VPs of marketing
  • VPs of promotions

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